Even if you are fairly new to browsing online, chances are you are familiar with searching the Google index for relevant information. As a webmaster, or someone interested in increasing traffic to your website, you may naturally conclude that optimizing your site for Google indexing is a top priority. While it is important to pay attention to Google indexing guidelines, your goals may not be well served by focusing exclusively on getting a high page rank from Google. Before you put the vast majority of your efforts in this direction, have a look at the advantages and disadvantages.
Still Very Popular With Web Surfers
At this time, Google is still the most popular search engine in the world. That being said, as Microsoft, Yahoo!, and other search engine developers pool their resources, behind the scenes some other search engine algorithm is likely to become more popular than Google. In particular, Bing powered searches (and therefore its algorithm as opposed to Google’s) now accounts for over 30% of all web searches, even though on the surface users think they are using either Bing or Yahoo!.
Since you will still capture 60 – 70% of Australia’s web surfing audience using Google, it is still very important to pay careful attention to your Google page rank and the terms it is most likely to be indexed for. It should also be noted that the text returned for web surfer’s to look at is often one of the most important factors for determining if a searcher will land on your site. As such, when it comes to Google’s popularity, do not overlook making sure that your the site index description returned by the search engine matches and describes the keywords for maximum benefit.
Access to Useful Keyword Search Tools
Many people think that they can find keywords intuitively if they have a good sense of their site topic. On the other side of the equation, you never know for sure what words people think of in terms of search phrases and terms. Since some terms are more popular than others, it makes sense to try and find out how popular each term is so that you can create a good mix of high, medium, and low levels of popularity. When it comes to building a web sites page rank using organic methods, this is one of the best ways to achieve that goal.
In this case, since you will be focusing on the Google search engine, you can take advantage of their Adwords free keyword search tool in order to find out which words will work best for your site. There are also many other free and fee based keyword search tools that can help you make the best choices when it comes to choosing the best words to build your site around, however the Adwords tool is based strictly on Google search engine users. Remember, most websites for a specific product only need to be 5 or 6 pages long in order to get into the search engines and gain a good search engine rank for words like “review” or other terms combined with your product type that indicate someone may want to buy what you have to sell.
When it comes to keyword search and use, there are some misconceptions that never seem to go away, especially when it comes to getting the most out of Google indexing. Not so long ago, more than a few webmasters were looking for ways to find popular misspellings for their keywords. In an era when smaller screens on mobile devices make misspellings more common, you would think this would get you to the top of the indexes for your misspelled words. Unfortunately, Google has gotten around this problem by returning websites with the estimated proper spelling instead. Unless your potential buyer actually clicks to see the misspellings (which isn’t likely once they realize their error), they will not see your site ranking in the top 10 sites returned.
Poor Cataloguing of Social Network Resources
Chances are, if it was possible to get a report giving a detailed view of your web usage time, you would see that a significant percent of that time is used to check on social networking sites. From YouTube and Facebook to other networks, it is entirely possible that you don’t even bother to search for something in Google for days on end. Since Google does not index social networking resources (other than YouTube), it should come as no surprise that you will be at a serious disadvantage if you expect to focus exclusively on Google when it comes to increasing web traffic.
Insofar as future trends to watch in this arena, it is vital to see if Google will shift away from trying to develop its own social networking platform in an already saturated market, or if it will find a way to build a social networking aggregator that links into its already popular Gmail service. This would go a long way to overcoming Google’s inherent problem with cataloguing from social networking resources as long as some other aggregator software doesn’t emerge faster and beat them to it.
Problems With Accurate News Indexing Leading to Discontent
Do you study news from overseas publications, or do you use Google news search to find stories relevant to Australian concerns? There is a growing degree of concern from web users about the way Google’s news algorithm allows less than stellar journalism sites to rank at the top along with more trusted publications. While users should always use discernment when it comes to information validity, some feel there is no excuse for Google’s page rank to make so many “mistakes” when it comes to returning results filled with inaccurate and sensation driven results.
If your site contains a news related blog or news related analysis, this can have a positive or negative impact. On the good side, if you are a smaller site looking to index fast in the news, Google will give you the chance to grow and reach a wider audience. Sadly, if your site does not meet the expectations of viewers, they can very easily dismiss everything else on your site. No matter how good your products and services may be, if viewers don’t trust you, or take offence at your views of the news or analytics on related topics, it could mean a serious loss in sales. Remember, even though Google News indexing happens in as little as a few hours, it can still spell disaster for your site if the message presented is wrong or doesn’t meet the expectations of your audience of prospective buyers.
Difficult to Balance Viewer to Sales Conversion Needs With Site Ranking Formulas
Today, there is no such thing as a webmaster that hasn’t agonized over a keyword list and extended keywords that never seems to get to making sales. While some webmasters resort to keyword stuffing and other practices in an effort to index better, they wind up scaring customers away because the webmaster looks ignorant for using the same or related keywords over and over again. At the same time, actually getting into good content and viable sales pitches often leads you away from the stilted structure of keywords that will bring people to your site.
In a sense, it can be said that your best answer may be to have one site that focuses on ranking well in Google, and then use a related blog or some other resource for approaching other indexing and social networking venues. If you do this in the opening stages of building your online presence, it will also give you a chance to try out different ideas with different viewer groups. From there, as you develop your brand and begin to build positive feedback from consumers, it may be possible to start unifying your website back into the main site. Just remember that while Google is still very popular, turning your site into something lacklustre is no longer necessary. You can still focus on other venues and see if you do better at drawing and converting traffic from those platforms.
When the internet first became available to consumers, a desktop computer cost several hundred dollars and most likely didn’t even come with a modem. A great deal has changed since then, especially in terms of pricing for devices that can access media rich content over a phone, cable, or wireless connection. In an era where people can connect to the internet with free cell phones and tablets, it should come as no surprise that Google isn’t the only way to find data. As a webmaster, tapping into all those viewers is harder than ever because there are so many choices and things that need to be done. Here at (name), we have been helping businesses just like yours grow and keep up with all the changes to both Google and other SEO venues. Visit our sister site, (name) today to receive a free analysis of your site and some information on how we can boost your site traffic.