Even though the vast majority of web searches in Australia are done using the Google search engine, that doesn’t mean you should ignore other search indexes. Regardless of whether you are interested in capturing a specific age demographic, or people using a specific device, it will be of some help to learn more about alternative search engines. At the very least, if you become familiar with them now, then you will have a better chance of capturing attention as more web surfers move away from Google and towards these sites. Here are five search engines that you should make sure your site indexes well in along with Google.
Historically speaking, Google and Bing are two of the oldest search engines available to consumers. Originally, Bing was known as MSN Search, and has gone through several name changes as it is rebranded and changed in an effort to meet consumer needs. Bing, however, has never been as popular as Google, even though it is a Microsoft product and has plenty of assets from the company for development purposes.
Today, Bing powers Yahoo! Search, which is often popular with consumers and viewers that can’t find what they are looking for using Google. With, as well as without combining Yahoo! Search statistics, Bing is the second most popular search index. When combined with Yahoo!, Bing powered searches account for about 30% of all searches done by consumers and other web surfers.
Aside from offering a chance to reach viewers that may not be using Google, Bing has another advantage. It is one of the few search engines that has a sidebar that also brings up results from social networks viewers may be subscribed to. As a result, if you have a Facebook page for your company, or some other outlets on popular social networking sites, there is a chance your social networking site will show up in the sidebar. This results in a strange situation in the sense that you now have 20 chances to get your site into the top 10 search results instead of just 10. As an extension, paying for advertising on a social networking site will now give you double your return. Even with the smaller number of viewers using Bing, it may still be of use to optimize your site for this search engine.
Insofar as serious competitors to Google, Naver is a key search engine to watch in Australia as well as throughout the world. This particular search engine was founded in South Korea in 1999, and dominates web searches in that country. It is also rising in popularity elsewhere because of its communications app and a new app that is similar to Amazon’s Alexa. Given Australian businesses are looking to the rest of the world as well as within, there is every chance you may want your site to reach South Korean and other audiences that use Naver more than Google.
Aside from having a strong focus on mobile searches, Naver is also building its financial connections into Australia via a deal with Mirae, an international company that already has a robust presence in Australia. Even though Naver isn’t necessarily dedicated to an English speaking market at this time, rest assured the company owners have a keen interest in taking over Google’s rank as number one in the world. Since Naver is already in the top 50 most popular pages in Australia, it is likely that the company owners will want to expand on this position and focus more on content appealing to Australians.
From teens to seniors that rely on smart phones for business, ordering food out, or simply monitoring the house; rest assured Naver will be looking to draw these people to their search engines. If your business targets people that routinely integrate smart phones to find local services or you are dedicated to audiences that use communication apps or smart house products, Naver should be a search engine you seek to rank well in.
Have you ever noticed that searching for something on Google is like advertising to every other site that you may be interested in buying a particular product or service? If you are tired of being followed all over the internet and having your privacy violated, then DuckDuckGo is likely to be your search engine of choice. This is likely to be one of several reasons why DuckDuckGo is a rising start in Australia. While it still commands less than 1% of all internet searches, it will be a formidable competitor as people become more concerned about all the information tied to their IP address and the way online ads are being targeted.
It should also be noted that DuckDuckGo is likely to gain in popularity as it has been added to Firefox, Safari, and other web browsers as a primary search engine option. Since the results returned by DuckDuckGo are often more useful than what you would get from other search engines, it is also emerging as the go to search engine when people can’t find what they want using Google, Yahoo!, or Bing. For example, if you are looking for an answer to a question, or want to browse the main points of a Wikipedia entry, DuckDuckGo brings the best information and organizes it where you can find it without necessarily clicking on the site.
Yandex is a Russian based search engine that has had some problems over the years. In particular, anyone that has ever installed a WordPress blog and keeps track of the metrics knows that a visit from the Yandex bot means spam comments ad nauseum will follow within a matter of hours. Even though these comments can be filtered, there is no getting around the fact that Yandex appears to have no control over what users do, and has a historical image problem not seen with Google or other search engine spiders.
That being said, Yandex is still very popular with web viewers, and is increasing rapidly in popularity with Australian audiences. Internationally speaking, Yandex is also the fourth largest search engine in the world, and the best one for reaching Russian audiences. Optimizing your site for a good rank in Yandex is a bit different from getting a good rank in Google. While Google accounts for site visitor comments and interaction, they still place a much heavier emphasis on the number and quality of relevant back links to your site. On the other hand, Yandex focuses much more on viewer comments. Therefore, if you are going to optimize for Yandex inclusion, you will need to find ways to incorporate dynamic interaction on every page and ensure that it is useful to the site. It should also be noted that when you do optimize for Yandex, it may take longer for the results to update. Because of Yandex’s historical problems, you should also make sure that your site’s content spam blockers or automated blocker services do not exclude the Yandex search engine. If you find yourself in a situation where you want the Yandex spider to crawl your site, then you may need to manually review and block comments instead of block the spider from the entire site.
Baidu was founded in China and is currently the second most popular search engine on Earth. It has similar spam problems as seen in Yandex, however this doesn’t seem to have impacted the interest 2 billion users worldwide have in their apps. Baidu easily competes with Naver and Amazon when it comes to smart utilities and ways to integrate smart phones into everyday life. Among other things, Baidu is known for its battery saver apps and many others that already make it a household name throughout the world.
Insofar as Australia, Baidu ranks well behind Google and Bing, however there is plenty of room for it to grow. This search engine, like Naver, has the advantage of brand recognition in other markets that can be leveraged into increased interest in its search engine offerings. As with Naver, the company also has an interest in expanding on every continent, and right now is the best for reaching Chinese consumers. Given the growing global economic power of Australia, it is entirely likely Baidu will increase its offerings in Australia and make them more appealing to this audience. Without a question, if you are looking to capture viewers integrating AI, or smart phone searches, a focus on Baidu might be a good investment for your SEO strategy.
Right now, Google still holds the number one position insofar as web based searches in Australia. That being said, the growing and changing interests of Australian businesses points to increasing ties with South Korea, China, Russia, and other nations where Google is not as popular. If you are planning to sell goods and services to people in these countries, or you are interested in emerging trends in Australia, there are at least 5 other search engines you should look at instead of focusing only on Google. Here at (name) and (name) we believe that SEO is about more than focusing on Google. We believe that if you business wants to reach the largest possible audience here and abroad, you should have SEO experts that meet your needs regardless of the search engine that you need to rank well in. Visit our sites today and find out more about how we can bring you cutting edge SEO that will make a true difference and help increase the chance of reaching your target audience.